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https://www.youtube.com/watch?v=MyZmAwX8pU4*********Switzerland's Sense of Snow**********
Winter sports regions both in Switzerland and the Northeastern U.S. have recently faced the same threats: unseasonably warm weather and thin snow cover. While it is difficult to quantify the impact weather has on the winter sports industry, it is clear that snowfall has a direct effect on consumer purchases and participation levels.
Winter sports regions both in Switzerland and the Northeastern U.S. have recently faced the same threats: unseasonably warm weather and thin snow cover. While it is difficult to quantify the impact weather has on the winter sports industry, it is clear that snowfall has a direct effect on consumer purchases and participation levels. But it is not only climate change that has tremendous consequences on the winter sports industry and its manufacturers, it is also the continuous challenges to stay ahead of the curve and keep up with technology trends in order to satisfy the consumer, be it in terms of product quality or service delivery.
Within the framework of “ThinkSwiss – Brainstorm the Future”, the Consulate of Switzerland – SHARE Boston is organizing a series of informative and entertaining presentations with the goal to showcase Switzerland’s strengths in innovation in the area of snow and winter sports. SHARE is therefore partnering up with the following three Swiss institutions that constantly try to reinvent their products and services:
Skis made of stone.
Impossible? Think again. Stone has ideal characteristics for this application: enormous compressive strength, dynamic resilience while at the same time retaining its shape, and very important: stone damps out vibrations. To optimally exploit all these positive characteristics, it must be made bendable, which was achieved by enclosing stone in carbon fiber.